‘all for eve’ is a stand-alone beauty and lifestyle brand and by working together with some of the leading brands in the beauty and lifestyle industry will donate its net profits to The Eve Appeal, a charity that supports women’s cancers.
Following the untimely death of his sister-in-law, Nadia to Ovarian Cancer in 2008, George Hammer (chairman of The Urban Retreat Group at Harrods) wanted to do something that would honour her memory whilst raising funds and awareness into the research of gynaecological cancers, and so ‘all for eve’ was born.
The initial capsule collection launched this spring and is made up of luxury bath and body products created by Urban Retreat, including a bath and shower gel (£4.95), a body lotion (£7.95), a body butter (£9.95), scrub (£6.95) and hand cream (£6.95). A fabulous colour collection comprising of an eve red lipstick (£10.00) created by make-up artist Daniel Sandler; an eve red nail polish (£10.00) by the leading nail technician Sophy Robson and a Swarovski crystal nail file (£12.95.)
These products were designed to be refreshing and uplifting, whilst creating a feeling of courage and poise and so celebrating women’s strength.
The official product launch took place on 26th April 2010, and the product range has subsequently gone on sale in store at Harrods, Fenwick, Fortnum & Mason, Harvey Nichols, Debenhams and John Lewis and selected Boots stores. ‘all for eve’ can also be purchased online through www.allforeve.co.uk, HQhair, Look Fantastic and Liberty online.